FDSA

A Look at the Canadian Flyer Industry

Join the FDSA and Newspapers Canada in a celebration of flyers. This premier event provides the opportunity to have an exclusive first look at phase 1 of the FDSA's initiative to gather and promote flyer research in Canada.

An overview of the Canadian flyer industry will be provided including data on usage and effectiveness. As well, an insightful look into the importance of community newspapers in the flyer distribution process will be presented. ComBase community newspaper data (40,000 surveys in 218 Canadian markets), will feature flyer readership by category as well as demonstrating how individual markets across Canada can effectively be reached.

This "can't miss" presentation will provide rich insights into the industry while highlighting opportunities for targeting.

LUNCHEON & PRESENTATION

Sheraton Toronto Airport
801 Dixon Road
Toronto, ON

October 19, 2011

12:00 - 12:45 pm Lunch
12:45 - 1:30 pm Presentation

Flyers Work!
Presented by:
Kelly Levson, Director of Research/ComBase General Manager
Newspapers Canada

The presentation is available for FDSA Members only.

Sponsored By: