FDSA

Research Committee

Mandate

Provide flyer media industry statistics, knowledge, insight, information and best practices across the Canadian retail landscape.

Goals:

• Act as a "think tank" to identify and discuss industry research
• Develop partnerships with interested stakeholders for the purposes of conducting research on behalf of the membership
• Review industry-raised concerns and issues with a view to assisting in the development of solutions
• Develop new ideas and initiatives to assist in the retention and prospecting activities of the association

Objectives:

• Review all aspects of the flyer industry to propose areas needing research attention
• Establish industry research priorities
• Encourage a broad range of research activities including those carried out by academic organizations, as well as, other stakeholders
• Secure all data and statistics on the current Canadian flyer industry
• Coordinate with other FDSA Committees in the development of value for the membership

Committee Members

Barb Schoeppe, Sears Canada Inc.
Greg Baxter, Postmedia Network Inc.
Peter Kvarnstrom, Glacier Media Group (CHAIR)
Randy Blair, Black Press Limited
Clement Messere, Pro Distribution
Ali Hosny, IKEA Canada
Alec Patterson, Customer Link Marketing Solutions
Kathie Braid, Metroland Media Group
John Querques, Transcontinental
John Burns, Canadian Tire Corporation