About FDSA
Representing a billion-dollar industry, the Flyer Distribution Standards Association addresses issues shared by retailers, distributors, printers, binderies, transport companies and media agencies. Its mandate is to establish standards for the retail flyer process, from technical specifications to processes and terminology, to increase efficiency for the entire industry. The FDSA’s major initiatives for 2005 included the rollout of a national flyer audit process to be conducted by the Canadian Circulation Audit Bureau based on the 7 Steps to Quality Distribution.